What they won't tell you:
Data that was accurate yesterday is old tomorrow
The sands are constantly shifting in the world of Advertising; data has a short shelf life. Anyone telling you that their data is “accurate” is selling you a bill of goods. Of course accuracy is important. However, it is less about the accuracy of data and more about the ability of the research department to quickly get past the gate keeper to get the data you want for your needs. Yea, we do that. Oh and our service team is available to you at no extra fee.
Data is useless if you can’t derive meaning from it
Data without context is meaningless. We don’t just give you data and send you on your way. We help you decipher the data and figure out what is actionable. How can we do that? Because the driving force behind Access Confidential is search consultants who are new business people too!
Most data is not actionable
Anyone can serve you up mom-and-pop companies with no advertising budget in order to look like they have a bunch of – worthless – data…Helping you find actionable opportunities is our business. We don’t believe in a daily dump of useless leads to go nowhere fast. We believe in quality insights to help you prospect smAARt and avoid the pitch.